Today's topic is:

Does physical attractiveness help build your personal brand?

The short answer is yes. 

But not in the way most people think.

Here's how it can help:

1) It grabs attention: You’re more likely to get a distracted stranger to stop scrolling and engage with what you have to say or offer.

2) It creates a Halo Effect: People who are considered attractive tend to be rated higher on other positive traits. “If they look good, they must also be smart and trustworthy”.