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How-To Guides

IGNITE THE FIRE: How to use BRAND VALUE CLARITY to move people and turn them into raving fans

Why do some brands have emotional impact and occupy a league of their own, while others are practically irreplaceable?

It takes more than just brand value, but it's the very first step.

By the end of this exercise, you will gain more clarity about your brand value and how to tell its origin story, so you can activate more passion within your tribe – turning customers/clients, and even team members, into passionate advocates.

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THE PRESCRIPTION: How to get out of your mind, so you can gain clarity

“No problem can be solved from the same level of consciousness that created it.”

When we’re dealing with deeply embedded beliefs, we have to get out of our thinking minds and into our bodies and spirits. Subconscious beliefs are often embedded in our bodies and supported by our daily habits, becoming part of our fabricated character or mask. We get caught up in the character we’re supposed to be playing in life.

Try these techniques for the next two weeks and see how your life transforms.

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