ENROLLMENT OPENS SUMMER 2024
BUILD A BRAND OF FULL SELF-EXPRESSION,
and a business that makes you feel ALIVE.
The 12-month small-group program that gives you everything you need to build your brand of full self-expression.
Member Cap: 10 Per Group
ABOUT YOUR INSTRUCTOR
Aleana Kali.
Marketing Consultant-Turned Mentor-Turned Creator
I've spent 17 years in marketing, and 10 as an independent consultant. But at my core, I'm an artist on a mission to free my full self-expression.
I'm here to show you a different side of marketing. One that's joyful, meaningful, and expressive. I want to show you that promoting yourself and your work doesn't have to feel forced. That you never need to suppress your true self or settle for anything less than what makes you feel ALIVE.
Where will you be in 1 year?
By the end of this program, you will have mastered:
- BRAND-BUILDING: Stand out with a unique voice and clear message. Create a unique identity that truly represents you and your business.
- CONTENT CREATION: Develop simple ways to produce great content consistently, even when life gets busy.
- AUDIENCE-BUILDING: Attract people who genuinely value what you offer, without any of the pushy or questionable marketing tactics.
- OFFER CREATION: Understand yourself and your buyers more deeply so you can craft offers that you’re both excited about.
Plus, you will have discovered newfound:
- CLARITY: Know how to focus and prioritize day-by-day, so you can get out of overwhelm and make meaningful progress.
- JOYFUL PRODUCTIVITY: Tap into your creativity, move through resistance, and actually enjoy the work you do.
- CONFIDENCE: Not just surface-level positivity, but real self-assurance that comes from recognizing your own abilities and strengths. Because people respond to your energy before they listen to your words.
Our 12-Month Curriculum
Our 12-Month Curriculum
Week-By-Week
Week-By-Week
Each weekly lesson comes with specific and doable action items to make significant progress in your business
(even if all you have is 1 or 2 hours per day)
Week 1: Mental Models
Change how you think about promoting yourself and your work
Week 2: Flow Productivity
Implement new habits to move through resistance with the 90/30 method
Week 3: Brand Essence
Define your brand's function, emotional transformation, and your unique gift
Week 4: Audience-Building
Learn the 3 levels of attention and content creation to build an audience of true fans
Week 5: Content-Creation
Follow a process to expand your creativity and go from "no idea" to "published"
Week 6: Video Sprint
Make fast improvements to visual, auditory and other communication elements
Week 7: Inner Work
Learn how to change your beliefs and self-image to build solid confidence
Week 8: Offer Creation
Learn how to design and validate offers both you and the buyer are excited about
Week 9: Offer Communication
Communicate the value of what you do without being sales-y or pushy
Week 10: Marketing & Advertising
Learn where and how to attract potential buyers instead of chasing after them
Week 11-52: Exponential Growth
10 months of pure execution + weekly support and feedback with Aleana
Week 53: See how far you've come
We celebrate with a surprise for those who went above & beyond for their business
What's included?
- Your Custom Roadmap: You will start with a 1-on-1 onboarding session with Aleana Kali to plan for the year.
- Step-by-Step Guidance: 10 lessons taught live by Aleana and followed with specific weekly action items.
- Mentorship & Accountability: Weekly 2-hour video calls with Aleana for a whole year. Ask anything about branding, marketing, business, content, self-expression, or anything else you want help with. (52 recorded calls)
- Unlimited Support: Never stay stuck between sessions. Ask questions anytime via private forum or email.
- Leverage Tools: Get templates, processes, and other resources to save you time and make your life easier.
- Community: A truly private space where you you can hang out with Aleana and a small group of conscious creators.
Questions? Book a 15-minute call. Or click here to send an email.
Client Testimonials
“Because I didn’t have clarity about my brand, it was hard for me to show up or make content."
— Heather Griego
"This helped step into boldly being me and creating meaningful content.
I loved the tools and resources that I can revisit time and time again."
— Jerome Craig
“This was a very profound and different way to look at marketing and branding.
I learned how to brand, how to market, what is the best way to create content, and how those things can flow if you allow them to.”
— Ambereen Hameed
“I signed up, I will continue to sign up, and I encourage you to do the same.
It’s so worth it.”
— Laurina Radich