Stop chasing after customers and worrying about competition.


Your  E-Commerce Retention & Growth Strategy doesn’t need more carrots. 🥕

 

You don’t need to rely so much on incentives, or work so hard for mediocre results.

 

Seriously, stop working so damn hard for mediocre results.

 

I help e-commerce brands clarify their purpose and build emotional capital to transform both customers AND employees into passionate advocates.

💜 > 🥕

Do you struggle with: 

Gaining clarity about your vision and translating it into a strategic roadmap?


Motivating your team to do their best work and aligning their efforts?

Building a loyal customer base and standing out from competition?

Most e-commerce brands don’t get the marketing results they want, despite doing all the right things.


They spend their time chasing after the next sale, and struggle to sustain customer loyalty.

They depend on paid ads just to stay relevant, and find it increasingly challenging to be profitable

Their teams are frazzled, uncoordinated, and disengaged.


Most marketing experts would tell them to do more of the same.


More paid acquisition, more email, more SMS, more loyalty rewards, more referral programs, more widgets, more strategies, more tactics..


And “more” they do.

 

They get so confused about what to do next, so they try everything,  just to be sure they covered all their bases. 


Their marketing operations turn into a giant tangled knot of organized chaos, and they get so bogged down, they can rarely plan beyond next month.


The issue with the conventional narrative is that tools and channels don't create or sustain loyalty. They can only add fuel to the fire, but they can't create one. You need to first ignite it.

Customer Retention + Team Engagement
in 3 phases:

 Leadership
|
Gain Clarity

Build a long-term vision for your brand while achieving short-term revenue goals.

Culture
|
Align & Energize Your Team

Create a highly-motivated team that works in alignment.

Marketing
|
Bring Your Brand Alive

Understand what motivates your best customers, and translate it into retention, loyalty, and advocacy.

We marketers and e-commerce entrepreneurs have been clicking away behind our screens for so long, we lost the art of selling to a human customer.

 


Extrinsic rewards—such as sales and promotions, loyalty and referral rewards, and other "tangible" incentives, can produce powerful short-term results. But it's the intrinsic motivators that build and sustain long-term retention, loyalty, and engagement. 


Let me be clear: I am not saying that extrinsic rewards don't work.

I am not saying to stop using your email, sms, loyalty and other widgets. I am an expert on these tools, and I use and recommend them all the time.

What I am saying, is that without this core differentiator of Emotional Capital, you won't get to see their full force and benefit from your efforts.


The most sustainable way of creating such Emotional Capital, is by building a values-driven business based on a clear purpose— one that goes beyond just making you more money (but ends up making you more tons of it as a byproduct).

And the only way to build that sort of business, is by aligning a passionate, highly engaged team, that is clear on your north star, and rowing in the same direction. I know you're strong and capable, but you cannot do it alone.

When you have a passionate team culture that shares the same ideals as your customers, and when you both see a chance to make the world (and people's lives) a little better, your brand becomes irreplaceable to them.


What people want is to believe in something bigger than themselves.

Both customers and employees want to align with brands that believe in what they believe in, and stand for what they stand for.


The most influential brands in the world are built on purpose. Their purpose is not an afterthought; their entire brand is built on a purpose story, and their culture embodies it every day. Their purpose is what attracts the best customers and team members in the first place.


Stop working so damn hard for mediocre marketing.

PS —

Dear e-commerce entrepreneur and marketer,


If you've read this far, congratulations, you're already ahead of the curve.


With more privacy updates and regulations being introduced  (GDPR a few years ago, iOS 14 just recently), and others to come, it's becoming increasingly difficult to rely on conventional marketing methods: Marketers can no longer rely on mildly creepy  and questionable tactics.


I truly believe that being driven by purpose is the future of all business, and that this change is coming regardless of whether we resist or embrace it. But it's up to us to facilitate it.

It's time to stop doing what everyone else does, and time to start articulating why your business is worth rallying around.