Newsletter Features

How-to guides to inspire your next action, big or small

SLIME-FREE SALES: How to get clients without resorting to sleazy tactics or making people uncomfortable.

What if being picky was in fact the key to increasing your sales and number of clients?



I’m going to share with you two real-life examples and my perspective as the buyer.



I will explain why I bought from one person, but not another.



You can watch this video here, or keep reading.

Read more…

MAKING PEACE WITH NOW: How to be okay with where you are (and get where you want to be faster)


“All men should strive to learn before they die, what they are running from, and to, and why.”  — James Thurber

Does any of this apply to you?



You hate a current condition (eg what you do) but feel trapped in it because of obligations and responsibilities. 

Feel drained and can't explain it. Your energy is generally low as if the thing trapping you is painting every other area in your life in grey. You begin to resent it.

Feel like you can't catch a break. You tried hard to create permanent change, …

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MAKING PROGRESS: How to know that you're moving forward when it doesn't seem like it


It’s tough to keep going when you're not seeing progress.
Sure you would if you knew it would eventually work.
But when you’re not seeing any sign of being on the right track, you start to wonder:

Is this simply a case of sticking through it a bit longer?

Or should you be trying something completely different?

Here's how to measure progress without feedback

There are 2 things to understand here:

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LUXURY IS AN EXPERIENCE: How to make any brand more luxurious and easily 3-5x your prices

More importantly, how do you do it without upsetting people or ripping them off?


The answer is: Have a luxury brand.

“Great, Aleana. And how am I supposed to do that?!”

It's actually quite simple. It boils down to love.

Here's what I mean:

First, we have to know that people buy for two main motivations:

1) A pain or a problem to solve, i.e. need.


And/or

2) Something they simply want, i.e. desire.

"NEED" is based on avoidance of pain. It’s running away from something.

"WANT" is based on…

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BRAND POSITIONING: How to create your own

Brand Positioning helps you hold an irreplaceable spot in your client/customer’s heart and mind.


A Brand Positioning Statement helps you capture this idea so you and everyone on your team can use it to guide your decisions. 


Think of it as your North Star. 


The goal is to associate your brand with something so uniquely “yours”, that your brand is not only perceived as different from others— it’s practically the only one, and it’s irreplaceable.


To identify your brand’s uniqueness, yo…

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GET UNSTUCK: How to move forward when your path is unclear

When you start forming an idea of what you want to create, it’s very likely that your path will still be unclear.



Sometimes it's because the goal is too big and you’ve never done anything like it before. You have lots of unanswered questions.



Other times, you’re still unclear on the end goal itself. And this can be especially frustrating.

That's okay.

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MAKING DECISIONS IN ALIGNMENT: How to make heart-led decisions you won’t regret

By the end of this document, you’ll learn how to follow your heart with confidence that you’ve actually made the right decision.

How do you know the difference between heart-led decisions, and irrational, overly emotional decisions?

Here are 3 ways to know for sure

Read more…

SHUT OFF THE NOISE: How to tune out and listen to YOUR inner voice

So much of what you think are your thoughts and desires aren’t actually yours. You go around all day collecting random bits of information from other people, and if you’re not careful, you’ll lose sight of what YOU think.

This is where you know something has to change.

Step 1: Go on a mental consumption diet: Eliminate or reduce input, even the positive.

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PASSION CLARITY: What do you TRULY desire? 

When you've spent so much of your life being caught up in who you are “supposed to be”, you begin to lose touch with yourself and what YOU want.

But when you ask yourself “What do I really, really want?”, you’re stumped. You can hardly think of anything in particular, let alone how it will fit into a business context.

For such moments, use this journaling exercise. Take 3-5 minutes to answer each question and get your thoughts moving.

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INSTANT ENERGY SHIFT: How to use your body to gain immediate Presence

Presence is an essential quality for leadership and influence. 



But what happens when something throws you off, and you need to get back into feeling calm and centered, but all you have are minutes, or even seconds?



Here are 3 techniques to get back into your body, and be here and now, no matter how little time you think you have.

Read more…