MOJO # 46: Should I write for skimmers or deep readers?

Do you need to dumb your content down for the algorithm?

It's easy to feel disheartened when you put effort into creating quality content, only to have it get buried under redundant quotes and irrelevant selfies.

Luckily you don’t have to choose between maintaining your dignity or getting engagement.

Here’s how I do it and what works for me:

  • I create for the deep reader first.

This is the core audience that I seek to build trust with.

That’s my weekly video which go…

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MOJO # 45: What I do when I don't feel like creating content

You might think that just because my business is driven by passion and purpose, I must always be in the mood to create content or talk about my work.

The truth is, most of the time, I don't feel like it.

The resistance is not as strong as when I started my journey, but it's still there. And as I understand now, will always be.

This week, it came up in multiple conversations both with clients and peers:

- I don't feel like it.

- Why does it take me a whole day to write my newsletter, when so…

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MOJO # 44: Why is my content not getting clients?

Great content alone is not enough to convert your reader into a buyer.

If your goal is to sell, it’s important that you activate them so they can experience change through your content.

Because it’s the experience of change - not your wealth of knowledge - that makes them think: “If I can get this much value from their free content, how much can I get out of working with them?”

In this video:

1) The role of "activation" in creating content that converts.

2) The 3 stages of getting and kee…

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MOJO # 43: "Detach Mode": The practical guide to letting go.

"trust the universe!"

"let go!"


If you're like me, you've heard these terms so often that they stopped having meaning.

But recently I became curious about their definitions. 

Sure, they all have an element of accepting what is and detaching from the outcome; hence the "letting go".

But what is the difference between "trust" and "surrender" for example?

And how can I intentionally create a practice that applies both in my business and life?

As always, the universe deliv…

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MOJO # 42: Can't figure out your niche? Use the Trigger Method.

Niching is one of the hardest things to do for most entrepreneurs who are creating from the heart.

When you're building more of what already exists in the market, you don't face this issue. All you have to do is look at your competitors and copy them with a twist.

But when you're creating from the heart — when what you're building is basically your life's work and message, it's a different story. It becomes about knowing yourself. Which is pretty damn difficult, considering you are an infinite b…

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MOJO # 41: How to access (and free) your creative genius.

"Genius is the recovery of childhood at will."— Arthur Rimbaud.

Genius is not something you are. It's something you have.

In this video:

- What makes a genius?

- How to uncover your genius?

- Why your emotional frequencies determine the ideas you can access.

- The importance of unclenching your butthole in accessing and unleashing your creative genius.


Resources mentioned in the video:



The Prescription


The mistake that blocks your creative genius


Book a 15-minute…

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MOJO # 40: The Simplest Personal Branding Guide On The Motherlovin' Internets.

Fancy complicated articles with unnecessary jargon?

Me neither

That's why in this video, I aimed to share at a high level, the 80/20 of building your personal brand.

I'm not joking when I say that if you apply this, you will never get it wrong.

We'll cover:

1) When is your brand "born"?

2) The role of the Flywheel Effect in building your personal brand.

3) The true meaning of the "know, like, trust" factor (and why 99% of people get it wrong)


If you found this video helpful, cons…

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MOJO # 39: Want to find your unique voice and style? Start by copying others

We've all heard it: "Good artists copy, great artists steal."

But how?

How do you steal like an artist?

If you think about his words, what Picasso is saying here is that all artists copy, all the time.

The difference is that a great artist appropriates the thing they copied, so much so that they make it their own.

Hence, "stealing" it.

There is a lot of stigma around copying because most people misinterpret originality and creativity.

The truth is, we all copy. 

We do it whether we realize it o…

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MOJO # 38: Introvert? Why you should make videos and build a personal brand.

My video-making journey:

Years ago, I used to have a lot of resistance to being on camera.

In fact, even with my closest clients, I insisted on audio only.

So when I realized that I needed to make videos to grow brands are ALIVE, I felt like a fish that was trying to climb up a tree. In high heels.

I hated everything about it.

I hated seeing myself on camera.

I couldn't stand the sound of my own voice.

I judged every word that came out of my mouth.

The whole idea of building a personal brand fel…

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MOJO # 37: Grow your business with ease and flow: How to stop feeling anxious and overwhelmed all the time.

This is for you if:

- You operate with constant anxiety and overwhelm.

- Your brain is too fried to think clearly.

- You feel like your well-being is at the whim of what happens during the day.

- You try to eliminate the source of stress, only to have another one pop up.

The problem with being in a poor mental, emotional, and energetic space:

- It feels like sh*t.

- It stops you from connecting with your purpose.

- It stops you from receiving messages related to your life's mission…

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