MOJO # 40: The Simplest Personal Branding Guide On The Motherlovin' Internets.

Fancy complicated articles with unnecessary jargon?

Me neither

That's why in this video, I aimed to share at a high level, the 80/20 of building your personal brand.

I'm not joking when I say that if you apply this, you will never get it wrong.

We'll cover:

1) When is your brand "born"?

2) The role of the Flywheel Effect in building your personal brand.

3) The true meaning of the "know, like, trust" factor (and why 99% of people get it wrong)


If you found this video helpful, cons…

Read more…

MOJO # 39: Want to find your unique voice and style? Start by copying others

We've all heard it: "Good artists copy, great artists steal."

But how?

How do you steal like an artist?

If you think about his words, what Picasso is saying here is that all artists copy, all the time.

The difference is that a great artist appropriates the thing they copied, so much so that they make it their own.

Hence, "stealing" it.

There is a lot of stigma around copying because most people misinterpret originality and creativity.

The truth is, we all copy. 

We do it whether we realize it o…

Read more…

MOJO # 38: Introvert? Why you should make videos and build a personal brand.

My video-making journey:

Years ago, I used to have a lot of resistance to being on camera.

In fact, even with my closest clients, I insisted on audio only.

So when I realized that I needed to make videos to grow brands are ALIVE, I felt like a fish that was trying to climb up a tree. In high heels.

I hated everything about it.

I hated seeing myself on camera.

I couldn't stand the sound of my own voice.

I judged every word that came out of my mouth.

The whole idea of building a personal brand fel…

Read more…

MOJO # 37: Grow your business with ease and flow: How to stop feeling anxious and overwhelmed all the time.

This is for you if:

- You operate with constant anxiety and overwhelm.

- Your brain is too fried to think clearly.

- You feel like your well-being is at the whim of what happens during the day.

- You try to eliminate the source of stress, only to have another one pop up.

The problem with being in a poor mental, emotional, and energetic space:

- It feels like sh*t.

- It stops you from connecting with your purpose.

- It stops you from receiving messages related to your life's mission…

Read more…

MOJO #36: How to price your offers (and why all ours add up to a 9)

You probably, like me, want to make more money.

But only as long as it's in alignment with yourself.

In other words, joyful money.

You want to make your prices accessible to the people you serve.

But you also have financial goals, and you don't want to sell yourself short.

For most people, this means looking at their peers and pricing somewhere in the middle.

The minute you do that, you unintentionally say to yourself that your service is a commodity in a zero-sum game.

It's not …

Read more…

MOJO # 35: How to build your business when you’re too busy and have no time.

Feel like you don’t have enough time to work on your business?

It’s not about the amount of time you have. It’s about your energy and output during that time, no matter how little of it you think you have.

In this video, I used an extreme example of someone who only had 30 minutes a day to build a business. She did it within 4 months, by having the right focus and energy.

If you're going through the same thing, take your attention away from time, and instead focus on what will make meaningful…

Read more…

MOJO # 34: How to define your Brand's Emotional Signature & Frequency | The One Emotion Concept

Everyone knows that good branding makes people feel something. But brand masters make people feel one thing.

That one thing is what I like to call "The One Emotion Concept", or Brand Emotional Signature and Frequency.

You have to know and deliver your emotional signature because that is the key to standing out and being memorable, which is the whole point of branding. And there is a way to do it for your personal brand while being authentic.

In this video:

00:00 What to expect from this vid…

Read more…

MOJO # 33: Can you be seen as an expert if you're still figuring things out? How to be authentic without losing credibility

Can you be real about where you are in your journey, without losing your credibility as an "expert"?

If you're in a high-growth period and you're learning as you're growing your business, then you know this feeling.

You know that you can help your clients. But you are still figuring some things out for yourself — and you are doing it publicly.

But won't that change how your potential clients perceive you? Can you still be seen as an expert in this case?

In this video: 

01:47 Your inner naysa…

Read more…

MOJO # 32: How to make the right decisions, in alignment, and with ease

I want to share with you a technique to make sure you're making the right decision.

It may sound bizarre, but it works.

Here's how I do it:

I "call in a committee" consisting of my different states of awareness, including (but not limited to) my mind, my ego, my emotions, my intuition, etc.

I set the time and space for the "meeting" and I allow every state of awareness to chime in.

As a result, all my decisions are in alignment. There is no part of me fighting, struggling, or sabotaging my go…

Read more…

MOJO # 31: Why your content isn't working

"A correct diagnosis is three-fourths the remedy." — Mahatma Gandhi

In this video:

- The step-by-step diagnosis I use to understand exactly why a piece of content didn't work so I don't keep repeating the same mistakes.

- The 4 components your content needs to be successful (even expert marketers miss this sometimes).

- How to avoid being stuck spinning your wheels for months or even years creating content that doesn't convert.

Read more…