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MOJO # 34: How to define your Brand's Emotional Signature & Frequency | The One Emotion Concept


Everyone knows that good branding makes people feel something. But brand masters make people feel one thing.

That one thing is what I like to call "The One Emotion Concept", or Brand Emotional Signature and Frequency.

You have to know and deliver your emotional signature because that is the key to standing out and being memorable, which is the whole point of branding. And there is a way to do it for your personal brand while being authentic.


In this video:

00:00 What to expect from this vid…

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MOJO # 33: Can you be seen as an expert if you're still figuring things out? How to be authentic without losing credibility

Can you be real about where you are in your journey, without losing your credibility as an "expert"?



If you're in a high-growth period and you're learning as you're growing your business, then you know this feeling.

You know that you can help your clients. But you are still figuring some things out for yourself — and you are doing it publicly.

But won't that change how your potential clients perceive you? Can you still be seen as an expert in this case?

In this video: 

01:47 Your inner naysa…

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MOJO # 32: How to make the right decisions, in alignment, and with ease

I want to share with you a technique to make sure you're making the right decision.

It may sound bizarre, but it works.

Here's how I do it:

I "call in a committee" consisting of my different states of awareness, including (but not limited to) my mind, my ego, my emotions, my intuition, etc.

I set the time and space for the "meeting" and I allow every state of awareness to chime in.

As a result, all my decisions are in alignment. There is no part of me fighting, struggling, or sabotaging my go…

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MOJO # 31: Why your content isn't working

"A correct diagnosis is three-fourths the remedy." — Mahatma Gandhi

In this video:

- The step-by-step diagnosis I use to understand exactly why a piece of content didn't work so I don't keep repeating the same mistakes.

- The 4 components your content needs to be successful (even expert marketers miss this sometimes).

- How to avoid being stuck spinning your wheels for months or even years creating content that doesn't convert.

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MOJO # 30: How to set the right kind of goals (create your exciting vision + 2023 plan)

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Feeling unmotivated to pursue your own goals?

Here's how to create a vision and plan that will make you practically jump out of bed every morning.

 

In this video:

00:00 What to expect from this video
00:59 Example
01:53 What realistic actually means
02:54 You are supposed to fail at some of your goals
03:05 The purpose of a goal is to motivate the ego
04:02 The issue is lack of vision
05:52 1) Start with a braindump
06:56 2) Plug goals into different timelines
09:13 3) What could yo…

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MOJO # 29: Why you don't have to "niche down" to have a successful business

"If you talk to everyone, you talk to no one."

We all heard it. But is true?

When I started my journey with Brands Are Alive, I was stuck on picking a niche for a while.

In fact, I thought I couldn't move forward until I picked one and committed to it.

Not necessarily true.

So in today's video, I explain why you don't have to "niche down" to have a successful and profitable service business.

In this video:

00:00 The problem with traditional “niching”
06:35 The alternative method (with exam…

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MOJO #28: Personal branding for spiritual people: How do you define yourself when you are an unlimited being?

To define is to limit.

How do you define your brand, when you are an unlimited being?

 

Earlier in my journey, I struggled to talk about myself.

I couldn't even write an honest about me page.

I felt that my ideas were too crazy, unreasonable, and even delusional.

I worried that if I showed up in my full truth, no one will ever take me seriously again.

 

"I will lose all my business"

 

"I will probably starve, all alone, under a bridge, begging for a plate of spaghetti"


Little did I …

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MOJO # 27: How to keep your promises to yourself and get things done despite distraction.

To have the life you want, your word to yourself must become law.

In this video:

- No productivity hacks.

- No motivational speeches.

- And no "powering through it" either. 

 

00:00 - What to expect from this video
02:21 - What distraction really is
06:40 - Beware of busy work
07:25 - Distraction is a symptom of a problem
10:32 - Five practical steps
10:36 - #1 Develop clarity about the goal
11:44 - #2 Awareness is greater than intent
14:34 - #3 Face and welcome discomfort
16:35 - #4 Don’t label y…

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MOJO # 26: This mistake blocks your creative genius

 

Today's topic: The mistake that blocks your creative genius.

Let me know if this is you right now. I know I definitely made this mistake before and I'm still catching myself sometimes.

In this video:

00:00 - Intro
00:13 - Don’t make this mistake
01:09 - Why it’s a problem
02:54 - Attachment to the outcome is the nemesis
03:55 - Give the seed time and space
05:03 - Don’t ship out of desperation
05:20 - Control the environment, not the creation
05:59 - Practice “aimless” creation
06:35 - Protect tim…

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MOJO # 25: How to define your unique brand voice and write copy that moves people.


There are lots of exercises out there to help you write great copy that converts or define a unique brand voice.

And they're great.

But instead of sharing more of the same, I thought, why not look outside — at actors?

What makes some actors so much more compelling than others even without technique?

And how can you use this element to write copy that moves people, and define a brand voice that's uniquely yours?


In this video:


00:00 - What to expect from this video
01:30 - Is this …

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