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MOJO # 8: Do "hot selfies" help you build your personal brand?
Today's topic is:
Does physical attractiveness help build your personal brand?
The short answer is yes.
But not in the way most people think.
Here's how it can help:
1) It grabs attention: You’re more likely to get a distracted stranger to stop scrolling and engage with what you have to say or offer.
2) It creates a Halo Effect: People who are considered attractive tend to be rated higher on other positive traits. “If they look good, they must also be smart and trustworthy”.…