MOJO # 11: Building a brand with your full self-expression
Building a brand with your FULL self-expression:
Not just an "authentic" brand.
But one where you UNLEASH all of yourself.
For years I felt like there was something brewing inside of me.
I didn't know what it was. I just knew that something wanted to come alive.
Working with other entrepreneurs and creators, I realized I wasn't the only one.
You too have an essence that's on a mission to expand and actualize as much as it can in one lifetime.
But we think that we have to actualize that potential to perfection before we are allowed to claim it as who we are.
What I'm realizing is that we are NOT supposed to be one or the other.
There is you, the human. That's the animal side of you.
It will always be concerned with safety and survival. It will never change, and it shouldn't.
But then there is your essence. An unlimited being who has the capacity to imagine and step into any character.
When you accept that duality, you can finally drop your resistance and become who you were meant to be in this lifetime.
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