MOJO # 10: (an important announcement) Maybe you don't need to know "how".

First, I have an announcement to make.


1) I am moving away from the usual "How-To" format.


It may not seem like a big deal, but that's what I promised when you signed up to this Newsletter. So I AM breaking a promise. I explain why in today's video.


2) I won't stop doing it entirely.


But I realized that I've been restricting my fullest self-expression, and that defeats everything I teach.


3) Going forward, I'm also going to share what I'm going through in real-time.


As I'm applying what I teach in my own business, I'm also going through challenges and learning new lessons. I think it would help if I could be more open about it.


I trust that in the process, some nuggets will naturally come out, like the one that starts at 02:43.


4) "HOW" is not always the answer


If knowing "How-to" was the answer, everyone would have an 6-pack and a million-dollar brand.


The common saying is "It's not WHAT you do, it's HOW you do it".


I think that's partially true, but missing something:


 It's not even about HOW you do it. It's about WHO you are while you're doing it.


- First, comes knowing WHAT we want to create.

- Then, WHY we want to create it, the purpose.

- Which then motivates us to become the kind of person - the WHO - who can create it.

- Only then, the real HOW is revealed to us.


But it's often hard to let go of the WHO that we think we are, in order to adopt the WHO that we need to become. So instead, we focus on the doing, the HOW. The HOW then becomes a shortcut to avoid the discomfort that comes with the transformation needed.

But see, the whole point was for you to grow into the WHO.


The WHAT was only the incentive. :)

So with that, you can watch the full video here.


I hope you enjoy it and find it helpful. 


Talk to you next Saturday!


Until then, hit reply to this email to ask me anything, or just let me know your thoughts.




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MOJO # 9: Procrastination: Why you can't motivate yourself to do the work.
MOJO # 11: Building a brand with your full self-expression