MOJO # 31: Why your content isn't working
"A correct diagnosis is three-fourths the remedy." — Mahatma Gandhi
In this video:
- The step-by-step diagnosis I use to understand exactly why a piece of content didn't work so I don't keep repeating the same mistakes.
- The 4 components your content needs to be successful (even expert marketers miss this sometimes).
- How to avoid being stuck spinning your wheels for months or even years creating content that doesn't convert.
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