MOJO # 48: What to do if you "hate social media but need it for business"

In this video:

- Why long-term thinking is as wrong as short-term thinking (performance vs brand in marketing)

- The 6 boundaries I recommend for every creator to maintain your sanity as you're building your brand online, especially when using social media to promote your work.

If youโ€™re a creator, you ๐˜ฏ๐˜ฆ๐˜ฆ๐˜ฅ boundaries.

I don't care how strong your willpower is.

Without them, social media ๐˜ธ๐˜ช๐˜ญ๐˜ญ suck you in.

Unless you set boundaries that protect:

1) Your time

2) Your mental/emotional well-being

3) The integrity of your creation.

Boundaries ensure you stay connected to your vision, and never forget why youโ€™re on social media in the first place.

Here are 6 boundaries every creator needs:

1) ๐ƒ๐ž๐Ÿ๐ข๐ง๐ž ๐ฒ๐จ๐ฎ๐ซ (๐š๐œ๐ญ๐ฎ๐š๐ฅ) ๐ ๐จ๐š๐ฅ๐ฌ ๐Ÿ๐จ๐ซ ๐ฎ๐ฌ๐ข๐ง๐  ๐ฌ๐จ๐œ๐ข๐š๐ฅ ๐ฆ๐ž๐๐ข๐š.

This prevents you from adopting other peopleโ€™s goals or chasing the next shiny object.

2) ๐’๐ž๐ญ ๐ฒ๐จ๐ฎ๐ซ โ€œ๐™๐ž๐ซ๐จ ๐‘๐ž๐ฌ๐ž๐ง๐ญ๐ฆ๐ž๐ง๐ญ ๐“๐ข๐ฆ๐ž ๐๐ฎ๐๐ ๐ž๐ญ

If you got nothing out of it, how much time are you willing to give for free without resentment?

This is for all your activities like publishing, commenting, engaging, networking, etc.

For example, I'm okay with 2 x 15 min networking calls per week.

Anything more, Iโ€™m expecting a great conversation or some sort of benefit.

If it doesnโ€™t happen, Iโ€™ll feel like I wasted my time.

3) ๐‚๐ซ๐ž๐š๐ญ๐ž ๐š โ€œ๐“๐จ-๐๐Ž๐“-๐๐จ ๐‹๐ข๐ฌ๐ญโ€ (๐š๐ค๐š ๐š๐ง๐ญ๐ข-๐ ๐จ๐š๐ฅ๐ฌ)

Mine includes โ€œDo not check your phone in the first few hours of the dayโ€ and โ€œDo not argue with randos on the internetโ€

4) ๐‚๐ซ๐ž๐š๐ญ๐ž ๐ฒ๐จ๐ฎ๐ซ ๐จ๐ฐ๐ง โ€œ๐‘๐ž๐š๐ฅ๐ข๐ญ๐ฒ ๐‘๐ž๐ฆ๐ข๐ง๐๐ž๐ซ๐ฌโ€

Before logging in, I like to remind myself that nothing is what it seems.

You create your own anchors in reality so you donโ€™t get sucked by the matrix.

5) ๐‚๐ก๐ž๐œ๐ค ๐ข๐ง ๐ฐ๐ข๐ญ๐ก ๐ฒ๐จ๐ฎ๐ซ ๐ž๐ฆ๐จ๐ญ๐ข๐จ๐ง ๐š๐ง๐ ๐ข๐ง๐ญ๐ž๐ง๐ญ๐ข๐จ๐ง ๐›๐ž๐Ÿ๐จ๐ซ๐ž ๐ฅ๐จ๐ ๐ ๐ข๐ง๐  ๐ข๐ง

Why am I feeling the urge to use it now?

Am I bored and looking for stimulation?

Am I anxious and looking for a distraction?

Am I sad and looking for attention?

Tend to your emotions. And a rule of thumb, if you feel like shit and โ€œneedโ€ to feel better, donโ€™t log in.

Tend to your own emotions. Come back when you feel like giving.

6) ๐’๐œ๐ก๐ž๐๐ฎ๐ฅ๐ž ๐ฉ๐ž๐ซ๐ข๐จ๐๐ข๐œ ๐œ๐จ๐ง๐ญ๐ž๐ง๐ญ ๐ฌ๐š๐›๐›๐š๐ญ๐ข๐œ๐š๐ฅ๐ฌ

Taking 1+ week off every couple of months to pause creating content and engaging.

Donโ€™t become addicted to social media and use your business as an excuse.

Set boundaries that protect both your creation and your well-being.

MOJO # 47: Un-Nicheable
MOJO # 49: What to do if you get triggered by "negative" comments


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