MOJO # 48: What to do if you "hate social media but need it for business"

In this video:


- Why long-term thinking is as wrong as short-term thinking (performance vs brand in marketing)

- The 6 boundaries I recommend for every creator to maintain your sanity as you're building your brand online, especially when using social media to promote your work.

If you’re a creator, you 𝘯𝘦𝘦𝘥 boundaries.

I don't care how strong your willpower is.

Without them, social media 𝘸𝘪𝘭𝘭 suck you in.

Unless you set boundaries that protect:

1) Your time

2) Your mental/emotional well-being

3) The integrity of your creation.

Boundaries ensure you stay connected to your vision, and never forget why you’re on social media in the first place.

Here are 6 boundaries every creator needs:

1) 𝐃𝐞𝐟𝐢𝐧𝐞 𝐲𝐨𝐮𝐫 (𝐚𝐜𝐭𝐮𝐚𝐥) 𝐠𝐨𝐚𝐥𝐬 𝐟𝐨𝐫 𝐮𝐬𝐢𝐧𝐠 𝐬𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚.

This prevents you from adopting other people’s goals or chasing the next shiny object.

2) 𝐒𝐞𝐭 𝐲𝐨𝐮𝐫 “𝐙𝐞𝐫𝐨 𝐑𝐞𝐬𝐞𝐧𝐭𝐦𝐞𝐧𝐭 𝐓𝐢𝐦𝐞 𝐁𝐮𝐝𝐠𝐞𝐭

If you got nothing out of it, how much time are you willing to give for free without resentment?

This is for all your activities like publishing, commenting, engaging, networking, etc.

For example, I'm okay with 2 x 15 min networking calls per week.

Anything more, I’m expecting a great conversation or some sort of benefit.

If it doesn’t happen, I’ll feel like I wasted my time.

3) 𝐂𝐫𝐞𝐚𝐭𝐞 𝐚 “𝐓𝐨-𝐍𝐎𝐓-𝐝𝐨 𝐋𝐢𝐬𝐭” (𝐚𝐤𝐚 𝐚𝐧𝐭𝐢-𝐠𝐨𝐚𝐥𝐬)

Mine includes “Do not check your phone in the first few hours of the day” and “Do not argue with randos on the internet”

4) 𝐂𝐫𝐞𝐚𝐭𝐞 𝐲𝐨𝐮𝐫 𝐨𝐰𝐧 “𝐑𝐞𝐚𝐥𝐢𝐭𝐲 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐬”

Before logging in, I like to remind myself that nothing is what it seems.

You create your own anchors in reality so you don’t get sucked by the matrix.

5) 𝐂𝐡𝐞𝐜𝐤 𝐢𝐧 𝐰𝐢𝐭𝐡 𝐲𝐨𝐮𝐫 𝐞𝐦𝐨𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐢𝐧𝐭𝐞𝐧𝐭𝐢𝐨𝐧 𝐛𝐞𝐟𝐨𝐫𝐞 𝐥𝐨𝐠𝐠𝐢𝐧𝐠 𝐢𝐧

Why am I feeling the urge to use it now?

Am I bored and looking for stimulation?

Am I anxious and looking for a distraction?

Am I sad and looking for attention?

Tend to your emotions. And a rule of thumb, if you feel like shit and “need” to feel better, don’t log in.

Tend to your own emotions. Come back when you feel like giving.

6) 𝐒𝐜𝐡𝐞𝐝𝐮𝐥𝐞 𝐩𝐞𝐫𝐢𝐨𝐝𝐢𝐜 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐬𝐚𝐛𝐛𝐚𝐭𝐢𝐜𝐚𝐥𝐬

Taking 1+ week off every couple of months to pause creating content and engaging.

Don’t become addicted to social media and use your business as an excuse.

Set boundaries that protect both your creation and your well-being.