MOJO # 44: Why is my content not getting clients?

Great content alone is not enough to convert your reader into a buyer.

If your goal is to sell, it’s important that you activate them so they can experience change through your content.

Because it’s the experience of change - not your wealth of knowledge - that makes them think: “If I can get this much value from their free content, how much can I get out of working with them?”

In this video:

1) The role of "activation" in creating content that converts.

2) The 3 stages of getting and keeping attention, and how your content strategy can cover them.

3) Which content pulls in followers, versus audience members, versus buyers.