MOJO # 58: You are not your brand.
How much of yourself should you share in your personal brand?
I never liked the idea of oversharing, especially with strangers on the Internet.
So of course, I had a million and one objections about building a personal brand:
- Do I really need one?
- I don't want this to be about me, and my personal life.
- What if I shared too much and couldn't take it back?
Something about that felt unsafe, so I kept hiding.
If you're a private person like me, I understand.
But you are not your brand. You are its messenger.
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