MOJO # 58: You are not your brand.

How much of yourself should you share in your personal brand?

I never liked the idea of oversharing, especially with strangers on the Internet.

So of course, I had a million and one objections about building a personal brand:

  • Do I really need one?
  • I don't want this to be about me, and my personal life.
  • What if I shared too much and couldn't take it back?

Something about that felt unsafe, so I kept hiding.

If you're a private person like me, I understand.

But you are not your brand. You are its messenger.

MOJO # 57: Marketing without budget? That's not the problem.
MOJO # 59: Is it out of alignment, or are you just procrastinating?


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