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MOJO # 14: All the iconic brands have this one thing in common

Although Apple has been dissected ad nauseam, most marketers missed this key factor that Steve Jobs shared with other brand visionaries.

 



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MOJO # 13: Signs you are a business artist

Are you (secretly) a Business Artist? 

This week’s video is on what it means to be one, and how you can uncover your own creative genius.


If you found this video helpful, consider subscribing to our newsletter, THE SATURDAY MOJO. We send a video like this every week. And when you're ready to work with us, take a look at our services and then book a call.



If you found this video helpful, consider subscribing to our newsletter, THE SATURDAY MOJO.
We send a video like this every week.

And when…

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MOJO # 10: (an important announcement) Maybe you don't need to know "how".

First, I have an announcement to make.


1) I am moving away from the usual "How-To" format.


It may not seem like a big deal, but that's what I promised when you signed up to this Newsletter. So I AM breaking a promise. I explain why in today's video.


2) I won't stop doing it entirely.


But I realized that I've been restricting my fullest self-expression, and that defeats everything I teach.


3) Going forward, I'm also going to share what I'm going through in real-time.


As I'm appl…

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MOJO # 9: Procrastination: Why you can't motivate yourself to do the work.

Today's topic is: How to motivate yourself when you “can’t even”.


This one is for you if you are:


  • Constantly procrastinating
  • Lacking energy and motivation

  • Dreading even the smallest tasks

If this sounds like you, watch this video, or keep reading to learn how to solve this. 


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By early 2021, I was DONE.

It was like I woke up one day, and both my body and mind gave out.


Up until that point, I was grinding out and pushing through every day, constantly reminding myself of…

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MOJO # 8: Do "hot selfies" help you build your personal brand?

Today's topic is:


Does physical attractiveness help build your personal brand?


The short answer is yes. 


But not in the way most people think.


Here's how it can help:


1) It grabs attention: You’re more likely to get a distracted stranger to stop scrolling and engage with what you have to say or offer.


2) It creates a Halo Effect: People who are considered attractive tend to be rated higher on other positive traits. “If they look good, they must also be smart and trustworthy”.

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MOJO # 7: Slime-free sales: How to get clients without resorting to sleazy tactics or making people uncomfortable.

What if being picky was in fact the key to increasing your sales and number of clients?



I’m going to share with you two real-life examples and my perspective as the buyer.



I will explain why I bought from one person, but not another.



You can watch this video here, or keep reading.

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MOJO # 6: MAKING PEACE WITH NOW: How to be okay with where you are (and get where you want to be faster)


“All men should strive to learn before they die, what they are running from, and to, and why.”  — James Thurber

Does any of this apply to you?



You hate a current condition (eg what you do) but feel trapped in it because of obligations and responsibilities. 

Feel drained and can't explain it. Your energy is generally low as if the thing trapping you is painting every other area in your life in grey. You begin to resent it.

Feel like you can't catch a break. You tried hard to create permanent change, …

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MOJO # 5: MAKING PROGRESS: How to know that you're moving forward when it doesn't seem like it


It’s tough to keep going when you're not seeing progress.
Sure you would if you knew it would eventually work.
But when you’re not seeing any sign of being on the right track, you start to wonder:

Is this simply a case of sticking through it a bit longer?

Or should you be trying something completely different?

Here's how to measure progress without feedback

There are 2 things to understand here:

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