MOJO # 23: What should you post on social media to attract your ideal client? Whatever the f*ck you want.
Why does social media feel so vulnerable?
This isn't to deny cause & effect. Of course, real principles still apply.
But the word "should" is rarely about principles.
00:00 - Intro
00:17 - The answer
00:37 - Objections/concerns
01:38 - Why the old approach doesn’t work
03:29 - Beware of the scarcity mindset
04:19 - Keep it simple
05:15 - You started a business to be free
06:07 - Why this approach is guaranteed to work
07:51 - You have to own who you are and show up FULLY
08:15 - How do you relate to clients and build relationships
09:36 - This is an internal game (marketing strategy alone is not enough)
11:48 - Bottom line
12:01 - Stop holding yourself back
12:27 - Freedom from fear
13:22 - The highest-paid people aren’t always the most skilled
14:30 - You are the “it” factor of your brand
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