MOJO # 29: Why you don't have to "niche down" to have a successful business

"If you talk to everyone, you talk to no one."

We all heard it. But is true?

When I started my journey with Brands Are Alive, I was stuck on picking a niche for a while.

In fact, I thought I couldn't move forward until I picked one and committed to it.

Not necessarily true.

So in today's video, I explain why you don't have to "niche down" to have a successful and profitable service business.

In this video:

00:00 The problem with traditional “niching”
06:35 The alternative method (with examples)
20:55 How to apply this in your own business
24:35 Summary 

Related Resource: Create your own brand positioning

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