MOJO # 50: "The 130 Method": How I make the "unrealistic" doable.

If you're a visionary, you probably believe that you are good at dreaming, but not so great at executing.

That's a total lie.

The reason you struggle to execute your big vision is that it's too many steps ahead. The gap from where you are to where you want to be is too big.

This is where I recommend:

The 130 Method

The 130 Method is a system to turn a vision that seems out of reach into an actionable strategy.

Here is how it works:

Instead of trying to build the whole thing in one go, I strip…

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MOJO # 49: What to do if you get triggered by "negative" comments

If you create in public, you are inevitably exposing yourself to all sorts of comments.

Some of them aren't too nice.

This week, someone asked me how I deal with "triggering" comments.

It struck me that I actually don't any even though I have a strong point of view about some things that people might disagree with.

In fact, I can count on one hand the number of times someone even left a "negative" comment on any channel for the last 2 …

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MOJO # 48: What to do if you "hate social media but need it for business"

In this video:

- Why long-term thinking is as wrong as short-term thinking (performance vs brand in marketing)

- The 6 boundaries I recommend for every creator to maintain your sanity as you're building your brand online, especially when using social media to promote your work.

If you’re a creator, you 𝘯𝘦𝘦𝘥 boundaries.

I don't care how strong your willpower is.

Without them, social media 𝘸𝘪𝘭𝘭 suck you in.

Unless you set boundaries that protect:

1) Your time

2) Your mental/emotional well-…

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MOJO # 47: Un-Nicheable

This advice is best suited for solopreneurs and creators who are building a business of passion and purpose.

In this article:

  • Why you struggle to find a way to describe who you are (your title), what you do (your work), and who you do it for (your niche).

  • 4 questions to gain clarity + 3 ways to articulate what you do in a way that feels right and actually works.

  • Tips on testing your messaging to see if it resonates with your audience of potential clients.

The Probl…

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MOJO # 46: Should I write for skimmers or deep readers?

Do you need to dumb your content down for the algorithm?

It's easy to feel disheartened when you put effort into creating quality content, only to have it get buried under redundant quotes and irrelevant selfies.

Luckily you don’t have to choose between maintaining your dignity or getting engagement.

Here’s how I do it and what works for me:

  • I create for the deep reader first.

This is the core audience that I seek to build trust with.

That’s my weekly video which go…

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MOJO # 45: What I do when I don't feel like creating content

You might think that just because my business is driven by passion and purpose, I must always be in the mood to create content or talk about my work.

The truth is, most of the time, I don't feel like it.

The resistance is not as strong as when I started my journey, but it's still there. And as I understand now, will always be.

This week, it came up in multiple conversations both with clients and peers:

- I don't feel like it.

- Why does it take me a whole day to write my newsletter, when so…

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MOJO # 44: Why is my content not getting clients?

Great content alone is not enough to convert your reader into a buyer.

If your goal is to sell, it’s important that you activate them so they can experience change through your content.

Because it’s the experience of change - not your wealth of knowledge - that makes them think: “If I can get this much value from their free content, how much can I get out of working with them?”

In this video:

1) The role of "activation" in creating content that converts.

2) The 3 stages of getting and kee…

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MOJO # 43: "Detach Mode": The practical guide to letting go.

"trust the universe!"

"let go!"


If you're like me, you've heard these terms so often that they stopped having meaning.

But recently I became curious about their definitions. 

Sure, they all have an element of accepting what is and detaching from the outcome; hence the "letting go".

But what is the difference between "trust" and "surrender" for example?

And how can I intentionally create a practice that applies both in my business and life?

As always, the universe deliv…

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MOJO # 42: Can't figure out your niche? Use the Trigger Method.

Niching is one of the hardest things to do for most entrepreneurs who are creating from the heart.

When you're building more of what already exists in the market, you don't face this issue. All you have to do is look at your competitors and copy them with a twist.

But when you're creating from the heart — when what you're building is basically your life's work and message, it's a different story. It becomes about knowing yourself. Which is pretty damn difficult, considering you are an infinite b…

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