Does branding really do anything for you a small business owner?

Shouldn't you focus on marketing and sales?

You know, the thing we all know gets you real results like calls booked, clients, etc.?

I heard this perspective a couple of times.

Interestingly, this seems to always come from people who are actively building their personal brands.

And you know what's funny?


It seems like only a few years ago,  people in sales questioned whether marketing had any effect on a business.

"Mark…

You know what sucks? Working hard on important things and still barely making progress.

The other day, I saw this "hot take" on LinkedIn.

“Is it really possible to build a business in just 1-2 hours a day?"

Cue the comments:

- "Hmmmm, no, not if you're a solopreneur."

- "No way! Anyone who says that is lying to you."

- I worked 10-16 hour days in my first two years in business before I saw any results.”

I knew I wasn't gonna make a point with a comment. Hence this motherlov…

The practical way to transcend your current avatar.

At this point, you already know self-image makes or breaks behavior.

And I'm sure you already know about affirmations, "act as if" and all that stuff.

So why are you struggling to change?

Why is it that you don't stick long enough to your affirmations and "act as if-ness"?

You always start with enthusiasm.

You even make a routine of some sort.

But nothing sticks.

You always end up dropping them and going back to old habits.

Why…

If you're a visionary, you probably believe that you are good at dreaming, but not so great at executing.

That's a total lie.

The reason you struggle to execute your big vision is that it's too many steps ahead. The gap from where you are to where you want to be is too big.

This is where I recommend:

The 130 Method

The 130 Method is a system to turn a vision that seems out of reach into an actionable strategy.

Here is how it works:


Instead of trying to build the whole thing in one go, I strip…

In this video:


- Why long-term thinking is as wrong as short-term thinking (performance vs brand in marketing)

- The 6 boundaries I recommend for every creator to maintain your sanity as you're building your brand online, especially when using social media to promote your work.

If you’re a creator, you 𝘯𝘦𝘦𝘥 boundaries.

I don't care how strong your willpower is.

Without them, social media 𝘸𝘪𝘭𝘭 suck you in.

Unless you set boundaries that protect:

1) Your time

2) Your mental/emotional well-…

This advice is best suited for solopreneurs and creators who are building a business of passion and purpose.

In this article:

• Why you struggle to find a way to describe who you are (your title), what you do (your work), and who you do it for (your niche).

• 4 questions to gain clarity + 3 ways to articulate what you do in a way that feels right and actually works.

• Tips on testing your messaging to see if it resonates with your audience of potential clients.

The Probl…

Do you need to dumb your content down for the algorithm?

It's easy to feel disheartened when you put effort into creating quality content, only to have it get buried under redundant quotes and irrelevant selfies.

Luckily you don’t have to choose between maintaining your dignity or getting engagement.

Here’s how I do it and what works for me:

• I create for the deep reader first.

This is the core audience that I seek to build trust with.

That’s my weekly video which go…