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MOJO # 12: Your brand's "it" factor
This week’s topic is defining your IT factor to build a brand with your FULL self-expression.
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MOJO # 10: (an important announcement) Maybe you don't need to know "how".
First, I have an announcement to make.
1) I am moving away from the usual "How-To" format.
It may not seem like a big deal, but that's what I promised when you signed up to this Newsletter. So I AM breaking a promise. I explain why in today's video.
2) I won't stop doing it entirely.
But I realized that I've been restricting my fullest self-expression, and that defeats everything I teach.
3) Going forward, I'm also going to share what I'm going through in real-time.
As I'm appl…
MOJO # 9: Procrastination: Why you can't motivate yourself to do the work.
Today's topic is: How to motivate yourself when you “can’t even”.
This one is for you if you are:
- Constantly procrastinating
- Lacking energy and motivation
- Dreading even the smallest tasks
If this sounds like you, watch this video, or keep reading to learn how to solve this.
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By early 2021, I was DONE.
It was like I woke up one day, and both my body and mind gave out.
Up until that point, I was grinding out and pushing through every day, constantly reminding myself of…
MOJO # 8: Do "hot selfies" help you build your personal brand?
Today's topic is:
Does physical attractiveness help build your personal brand?
The short answer is yes.
But not in the way most people think.
Here's how it can help:
1) It grabs attention: You’re more likely to get a distracted stranger to stop scrolling and engage with what you have to say or offer.
2) It creates a Halo Effect: People who are considered attractive tend to be rated higher on other positive traits. “If they look good, they must also be smart and trustworthy”.
…MOJO # 7: Slime-free sales: How to get clients without resorting to sleazy tactics or making people uncomfortable.
I’m going to share with you two real-life examples and my perspective as the buyer.
I will explain why I bought from one person, but not another.
You can watch this video here, or keep reading.
MOJO # 6: MAKING PEACE WITH NOW: How to be okay with where you are (and get where you want to be faster)
“All men should strive to learn before they die, what they are running from, and to, and why.” — James Thurber
Does any of this apply to you?
You hate a current condition (eg what you do) but feel trapped in it because of obligations and responsibilities.
Feel drained and can't explain it. Your energy is generally low as if the thing trapping you is painting every other area in your life in grey. You begin to resent it.
Feel like you can't catch a break. You tried hard to create permanent change, …
MOJO # 5: MAKING PROGRESS: How to know that you're moving forward when it doesn't seem like it
It’s tough to keep going when you're not seeing progress.
Sure you would if you knew it would eventually work.
But when you’re not seeing any sign of being on the right track, you start to wonder:
Is this simply a case of sticking through it a bit longer?
Or should you be trying something completely different?
Here's how to measure progress without feedback
There are 2 things to understand here:
MOJO # 4: LUXURY IS AN EXPERIENCE: How to make any brand more luxurious and easily 3-5x your prices
More importantly, how do you do it without upsetting people or ripping them off?
The answer is: Have a luxury brand.
“Great, Aleana. And how am I supposed to do that?!”
It's actually quite simple. It boils down to love.
Here's what I mean:
First, we have to know that people buy for two main motivations:
1) A pain or a problem to solve, i.e. need.
And/or
2) Something they simply want, i.e. desire.
"NEED" is based on avoidance of pain. It’s running away from something.
"WANT" is based on…
MOJO # 3: BRAND POSITIONING: How to create your own
Brand Positioning helps you hold an irreplaceable spot in your client/customer’s heart and mind.
A Brand Positioning Statement helps you capture this idea so you and everyone on your team can use it to guide your decisions.
Think of it as your North Star.
The goal is to associate your brand with something so uniquely “yours”, that your brand is not only perceived as different from others— it’s practically the only one, and it’s irreplaceable.
To identify your brand’s uniqueness, yo…
MOJO # 2: GET UNSTUCK: How to move forward when your path is unclear
Sometimes it's because the goal is too big and you’ve never done anything like it before. You have lots of unanswered questions.
Other times, you’re still unclear on the end goal itself. And this can be especially frustrating.
That's okay.