MOJO # 15: Marketing is not linear

Do you feel like your marketing isn't working, even though you're doing everything right?


I went through this in my own business. Here is what I learned: Marketing is NOT linear.


We like to think that the buyer's journey can be controlled. If we post an ad, we expect to get a return within x time. if we put out a great piece of content, we expect those who found it resonant to reach out and have a conversation.


We try to control both the results of our efforts and the timing of when we …

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MOJO # 14: All the iconic brands have this one thing in common

Although Apple has been dissected ad nauseam, most marketers missed this key factor that Steve Jobs shared with other brand visionaries.

 



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We send a video like this every week.

And when you're ready to work with us, take a look at what we offer, and then book a call.

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MOJO # 13: Signs you are a business artist

Are you (secretly) a Business Artist? 

This week’s video is on what it means to be one, and how you can uncover your own creative genius.


If you found this video helpful, consider subscribing to our newsletter, THE SATURDAY MOJO. We send a video like this every week. And when you're ready to work with us, take a look at our services and then book a call.



If you found this video helpful, consider subscribing to our newsletter, THE SATURDAY MOJO.
We send a video like this every week.

And when…

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MOJO # 10: (an important announcement) Maybe you don't need to know "how".

First, I have an announcement to make.


1) I am moving away from the usual "How-To" format.


It may not seem like a big deal, but that's what I promised when you signed up to this Newsletter. So I AM breaking a promise. I explain why in today's video.


2) I won't stop doing it entirely.


But I realized that I've been restricting my fullest self-expression, and that defeats everything I teach.


3) Going forward, I'm also going to share what I'm going through in real-time.


As I'm appl…

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MOJO # 9: Procrastination: Why you can't motivate yourself to do the work.

Today's topic is: How to motivate yourself when you “can’t even”.


This one is for you if you are:


  • Constantly procrastinating
  • Lacking energy and motivation

  • Dreading even the smallest tasks

If this sounds like you, watch this video, or keep reading to learn how to solve this. 


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By early 2021, I was DONE.

It was like I woke up one day, and both my body and mind gave out.


Up until that point, I was grinding out and pushing through every day, constantly reminding myself of…

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MOJO # 7: Slime-free sales: How to get clients without resorting to sleazy tactics or making people uncomfortable.

What if being picky was in fact the key to increasing your sales and number of clients?



I’m going to share with you two real-life examples and my perspective as the buyer.



I will explain why I bought from one person, but not another.



You can watch this video here, or keep reading.

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